fifty states of fashion, with H&M

Thursday, August 1

 Shoes: F21, Jeans: c/o Windsor, Bag: Target, Sweater: c/o H&M, Sunglasses: Target, Necklaces: Target
Oh nothing major, H&M is just fulfilling our deepest hearts desire and launching their online shop in the US today! In honor of the launch, H&M has appointed state ambassadors to head up the new 50 States of Fashion competition, with a chance for you all to win some really rad prizes! I was asked to be the ambassador for Idaho, yo! My roots run long and deep in that beautiful, potato-y state. Virginia may be for lovers, but Idaho is where those lovers meet for the first time.

So here's what you do:

1. Instagram a photo of yourself wearing your favorite item or look from H&M with the hashtag #HMShopOnlineXX {Replacing the XX with the abbreviation for the state ... such as ID, VA, WA, CO, etc} You can use the hashtag for your state, or my state. {#HMShopOnlineID}

2. Your photo will then be up on the 50 States of Fashion microsite, where visitors will be able to 'like' your photos. The top voted images from each state will be sent to the regional judges who will be in charge of picking a winner. That winner will receive a $250 gift card to H&M, and be entered {as one of 5 regional finalists} to win the grand prize: a $1000 shopping spree to H&M and a trip to NYC!

3. Obviously, the more votes the better so share the love with your friends! Good luck and I can't wait to see all the looks :)

Contest ends August 21, 2013, 7PM EST.  You must be a U.S. resident and 21 years of age or older to participate.  Official rules here.


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